Project Link

Participated in the design team that helped Sakahachi Inc. develop the brand identity for DIG THE LINE, a new beer importation company, and its accompanying DIG THE LINE Bottle & Bar, a bottle shop and craft beer bar housed inside the historic ShinPuhKan building in Kyoto, Japan.

DIG THE LINE packaging

Sakahachi already maintains many famous craft beer bars in Tokyo and Kyoto, but DIG THE LINE represents a new direction in terms of exchanging craft products between Japan and the world. As part of this project, we also redesigned Sakahachi's online presence.

DIG THE LINE mobile website

Furthermore, feel free to check out the following video podcast in which I delve into the design process for this project in more detail.

Design research, Japanese and international beer branding & industry research, graphic design support